Advanced Sales and Marketing Tips for Rideshare Drivers

Advanced Sales and Marketing Tips for Rideshare Drivers
May 5, 2017 Ryan Goodman
In Article, Drivers, Featured

In this article, I wanted to highlight some basic tips for any rideshare driver looking to offer a product or service to their passengers.

Sell yourself

Every rideshare driver can ask a passenger how they are doing and where they are headed as an icebreaker. A smile, eye contact, and a positive demeanor go a very long way to connect with your passenger to get a good review and open the door for a potential conversation about your product.

Monitor the demeanor of your passenger

Profile based on the information you have- When a passenger enters your vehicle, you know very little about them based on their appearance alone. Someone who is on the phone, closes their eyes, or is with other passengers may not be in the mood to hear what you have to offer.

Positioning and Selling

Selling your product or service is all about fit. If you are offering guitar repairs or lessons, asking someone if they play guitar is a natural first question. You are not going to offend your passenger.

Avoid a hard sell

There is a time and place to hard sell a product or service. Unfortunately a rideshare is not one of them because your passenger is more likely to leave your vehicle feeling annoyed and alienated. Additionally, crossing the line to ask for your passenger’s information opens the doors for bad reviews. Any sale needs to be a natural conversation and that takes time and refinement.

Passive selling through advertising

The challenges of selling any product in a rideshare can be challenging unless you have been blessed with the gift to sell. That is the role of advertising and marketing to help bring customers to you.

How do you market and sell within your vehicle?

That’s where we are here to help! Sign up to join our free Rideshare Sellers network, allowing you to advertise and sell .

  • Where do you drive the most?
  • Where do you drive?

 

Oct20
Free Prints for All Rideshare Sellers Headrest Owners
Free Prints for All Rideshare Sellers Headrest Owners
By / No Comments

We are thrilled to announce free prints for all Rideshare Sellers headrest cover owners!

Read more
Oct15
New Driver Rating Inserts for Headrest Covers
New Driver Rating Inserts for Headrest Covers
By / No Comments

New driver rating cards will ship with RideshareSellers headrest covers. Join us on Facebook and let us know what you…

Read more
Aug25
New SeatSCAN 2.0 Designer
New SeatSCAN 2.0 Designer
By / No Comments

We are putting the finishing touches on an overhauled design, user experience, and embedded help. Here is what you can expect as we roll out new features over the next month.

Read more
Aug19
RideshareSellers Selected as TC Top Pick for Disrupt 2018
RideshareSellers Selected as TC Top Pick for Disrupt 2018
By / No Comments

We were honored to be selected as a TechCrunch Top Pick for Disrupt 2018 for Mobile / Transportation category. We came back with lots of energy, new potential partnerships, and a full head of steam leading into our SeatSCAN 2.0 release!

Read more