A well defined offer and call to action can dramatically increase your success rate when you create ads with SeatSCAN.
In this article we will explore why #3 is the best crafted offer and call to action.
What is an Offer?
An offer is something of value to your customer that you are going to give away. Discounts, upgrades, freebies, and other offerings are the most common offers for Rideshare Sellers. In today’s world customers want instant gratification and value, so if you have a great offer, you will see results.
What is a Call to Action?
When using SeatSCAN the action is a barcode scan, URL, or text message. The “Call to Action” explains what will occur as a result of scanning, visiting, or texting. This focus of this article is to construct a winning call to action.
1. What's in it for me?
This is a great exercise where you put yourself into the shoes of your typical customer and empathize with their wants and needs. To drive action and convert riders into customers, you need to offer something of value to them. When reviewing your ads; ask yourself if it is clear “What’s in it for me?” as a rider who fits your criteria as a potential customer.
2. Create Value through Action
Your call to action has a massive impact on your success. The psychology and success rate of a well defined call to action has been studied in web advertising exhaustively. However while driving, you get a unique opportunity that can’t be replicated in web advertising, because you can clarify and help drive action. A well defined call to action can work as a conversation starter and lead to more business
When writing your call to action, you should try to use persuasive words like:
For product based offers:
3. Experiment and Refine your Offer
If you find these steps hard to do complete, you are not alone. Even the top experts in this field have to experiment and explore what works and what doesn’t. The good news is with SeatSCAN, you can experiment and track results to see what works and what doesn’t.
Let’s Formulate your Call to Action!
From this article, it is clear that the more effort you put into your offer, the more success you will see. As we coninue to improve our tools to automate the process, we want to work with you to formulate your offer.
Feel free to schedule a free consultation after signing up for SeatSCAN.